It’s the imbalance between the energy spent by men and women in managing and organizing daily life. Even today, women still carry the mental load of the household. An invisible but energy-consuming job.
We commissioned a study among mixed-gender couples. We asked a few simple questions: - Who does what?
- Who thinks they’re doing what?
- Who carries the mental load? Not to start a debate. But to understand reality.
Discover the 6 key facts:
#1 The Illusion of Balance
Women estimate they do68% of household tasks.
Men estimate they do 40%.
68 + 40 = 108%... Even Pythagoras couldn’t crack that one.
#2 The man-child
4 out of 10 women
regard their partner as a child and an extra burden.
Suddenly, “I’m not your mother” makes perfect sense.
#3 Proudly Lazy
1 in 4 men admit: “I know I should do more at home, but…
I can’t be bothered.”
Well spoken, mate. But how about some action?
#4 An unreliable partner ?
53% of women
don’t think their partner could manage the household alone. Only 28% of men think the same.
Take her out, and the whole system collapses.
#5 Helping is Sexy
3 out of 4 women
find their partner more attractivewhen he takes initiative at home.
Who knew a vacuum cleaner could be an aphrodisiac?
#6 The Invisible CEO
Only 7% of men
feel responsible for managing the household.
If the home were a business, the CEO would clearly be a woman.
At ZYLA, we don’t pretend to solve a societal issue with an energy drink.
But we can:
📍
point out the gap
😃
make you smile
⚡️
give you a boost
Gentlemen, if you’re ready to:
✔︎ take more initiative
✔︎ stop saying “Do you need help?”
✔︎ act before being reminded